our sustainable journey

Fashion has built itself a bad reputation with the onslaught of mass production of clothes with little regard for the environment and the people working tirelessly in often unethical conditions who make them. We feel a responsibility to change this.

I took a pledge to create a brand that would reduce our impact, reuse resources efficiently and recycle our products back into the system.

I wanted these values to be the cornerstone of my business and to dictate every decision I made, from the fabrics I have sourced to the manufacturer I work with, all the way down to the packaging.  

That's why I've chosen to work with premium natural fabrics that have limited environmental impact and can importantly be regenerated, renewed and produced with a SMETA audited factory that treats its workers how we would like to be treated ourselves. 

So when we say we are sustainable. You can trust we really mean it.